The Workbook Is On Its Way
Check your inbox — it’ll be there in the next few minutes.
In the meantime, take a moment to reset your expectations.
This isn’t a 10-page checklist or some recycled PDF. It’s a strategic toolset — built from 16 years of building brands that have scaled trust, teams, and audience at the highest level.
If you work through it, you’ll have more clarity than most teams operating at scale. That’s not an exaggeration. That’s the gap.
And if you ever find yourself wanting to ask, “How does this apply to me?”
I’ve created a way for you to do exactly that.
One last thing.
There’s a difference between knowing the framework — and knowing how to apply it to your situation.
That’s why I host Town Hall — a private, twice-monthly Q&A where I answer questions directly from founders, operators, and creatives doing this work in real time.
You’ll get details about it soon, along with the workbook.
For now — take a breath, and check your inbox.